Business Services Industry
New Book Lays Out Rules for Effective Internet Retailing; Collaboration Between Vanderbilt Faculty, Students Uses Research to Debunk Conventional Wisdom.
AScribe Business & Economics News Service, November, 2005
Byline: Vanderbilt University
NASHVILLE, Tenn., Nov. 21 (AScribe Newswire) -- Managers who use the Internet to sell products and services and to provide customers information can now take advantage of the latest academic research on online retailing.
"Beyond the Basics: Research-Based Rules for Internet Retailing Advantage," published by the Sloan Center for Internet Retailing at Vanderbilt University, offers a clear set of operating instructions for making the most of online marketing.
The book is edited by the Sloan Center's co-directors, Donna L. Hoffman and Thomas P. Novak, two of the world's most recognized scholars in electronic commerce and Internet marketing. Both are marketing professors at the Owen Graduate School of Management at...
Most Recent Business Articles
- Multiple criteria evaluation and optimization of transportation systems
- Multi-criteria analysis procedure for sustainable mobility evaluation in urban areas
- A two-leveled multi-objective symbiotic evolutionary algorithm for the hub and spoke location problem
- Multi-criteria analysis for evaluating the impacts of intelligent speed adaptation
- The development of Taiwan arterial traffic-adaptive signal control system and its field test: a Taiwan experience
Most Recent Business Publications
Most Popular Business Articles
- 7 tips for effective listening: productive listening does not occur naturally. It requires hard work and practice - Back To Basics - effective listening is a crucial skill for internal auditors
- FAS 109: a primer for non-accountants - Financial Accounting Standards Board's "Statement 109: Accounting for Income Taxes"
- LIFO vs. FIFO: a return to the basics
- Too Young to Rent a Car? - 25-years-old the minimum age for car renting - Brief Article
- Design a commission plan that drives sales - Sales Commissions
Presented by the Premiere Rewards Gold Card from American Express