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Expert Offers Tips for Last-Minute Online Holiday Shopping.

AScribe Business & Economics News Service, December, 2005

Byline: Purdue University

WEST LAFAYETTE, Ind., Dec. 8 (AScribe Newswire) -- Online shopping may help holiday procrastinators with gift buying, but a Purdue University expert has additional tips gift givers can use when they find themselves on a tight deadline.

Sorin Matei, assistant professor of communication, says purchasing gifts from Web sites can be more convenient, but buying a poor quality product can tarnish the thought that counts.

Here are Matei's tips for buying online:

1. Always check out a computer, electronic device or appliance on a review Web site, such as Cnet.com or ConsumerReports.org. Make sure reviewers are not associated with the manufacturer.

2. Compare professional reviews with consumer reviews. The...

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