Business Services Industry
The Center on Global Brand Leadership at Columbia Business School and Corante Host '2006 Innovative Marketing Conference'.
AScribe Business & Economics News Service, June, 2006
Byline: Columbia Business School
NEW YORK, June 6 (AScribe Newswire) -- E-marketing, TiVo, blogging, branding - all this innovation, yet still only seconds of consumer attention span. Join thought-leaders and practitioners as they dissect how marketing rules have changed due to rapidly shifting market dynamics and a reshaped media industry. Panelists will address the serious issues confronting the industry today and its future. With the central theme of "Innovation," the conference will examine what can and must change to take advantage of the new landscape while building on principles and practices of the past. Break-out panels include:
- Models for Innovation: Creating New Products and Services that Work
- The New Toolbox for Marketers: The...
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