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Cornell's Johnson School and SC Johnson Pilot Base of the Pyramid Protocol in Kenya; Stuart Hart and SC Johnson to Share how SC Johnson is Co-Creating Social and Economic Value in New Markets.
AScribe Business & Economics News Service, November, 2006
Byline: Johnson Graduate School of Management, Cornell University
ITHACA, N.Y., Nov. 3 (AScribe Newswire) -- Stuart Hart, widely recognized as one of today's foremost experts in sustainability, and SC Johnson will present their successful Kenya-based pilot of the Base of the Pyramid Protocol at the Business for Social Responsibility conference in New York City on Nov. 9.
The Base of the Pyramid, a concept popularized by Stuart Hart and C.K. Prahalad, refers to the four billion people around the world surviving at the lowest economic levels. The Base of the Pyramid Protocol is a unique, ground-breaking business incubation process that enables multinational corporations to generate new business opportunities in partnership with Base of the Pyramid...
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