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Harvard Business School Launches Marketing Campaign for Its Executive Education Programs; Strategy Builds on School's 60-Year Tradition in Executive Development.
AScribe Business & Economics News Service, December, 2006
Byline: Harvard Business School
BOSTON, Dec. 18 (AScribe Newswire) -- Harvard Business School today announced the launch of a novel, integrated marketing campaign for its Executive Education programs. The campaign, which incorporates branding, advertising, and communications strategies, is designed to highlight the School's revamped suite of Executive Education courses - particularly the longer flagship Comprehensive Leadership Programs - and to underscore the unique positioning Harvard Business School retains in the crowded executive education marketplace.
"Since Harvard Business School established the first executive education programs in the world sixty years ago, we have distinguished ourselves by our strong focus on practice through the case...
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