Business Services Industry
Holiday Online Shopping Expected to Rise; Customer Service a Priority.
AScribe Business & Economics News Service, November, 2007
Byline: Purdue University
WEST LAFAYETTE, Ind., Nov. 13 (AScribe Newswire) -- Despite an anticipated double-digit increase in online sales this holiday season, consumers can expect a better online shopping experience, said a Purdue University retail expert.
Online sales are estimated to be $45 billion to $50 billion this holiday season, which runs from two weeks before Thanksgiving until Christmas, said Richard Feinberg, director of the Center for Customer- Driven Quality. The amount is up from $34 billion in 2006.
"Online retailers have suffered in the past few years with ordering problems and have instituted measures to guarantee that consumers will not be frustrated with online ordering," said Feinberg, who also is a researcher with the...
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