Business Services Industry
Expert Advisory: 'Tis the (Holiday Retail) Season! Vanderbilt Marketing Experts Available.
AScribe Business & Economics News Service, November, 2007
Byline: Vanderbilt University
NASHVILLE, Tenn., Nov. 26 (AScribe Newswire) -- With the holiday shopping season here, marketing experts from the Vanderbilt Owen Graduate School of Management are available to discuss a range of retail business and consumer issues.
Retailers and economic uncertainty
Professor Dawn Iacobucci can address the competitive retail business environment, as well as the potential impact of current economic uncertainty on this season's expected sales performance. Iacobucci is a renowned expert on customer satisfaction and service marketing. She has developed advanced customer satisfaction models and analyzed such topics as differences between consumer experiences across a variety of products and services and the impact of...
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