Oasis Launches Toyota Hybrid Synergy Drive Ad Campaign.(Brief Article)
Electric Vehicle Online Today, June, 2003
New York, NY-based Oasis Advertising, a division of Dentsu Business Development Group, LLC, recently announced the launch of a new corporate advertising campaign promoting Toyota Motor Corporation's Hybrid Synergy Drive powertrain system, "which combines a gasoline engine with an electric motor to dramatically improve vehicle performance, while significantly reducing the fuel consumption and emissions."
In one ad, Oasis said a car is painted with "hot-rod 'flames' which upon closer inspection turn out to be leaves," while another spot features a car speeding past a tree "from which waves a checkered flag."
"Hybrid Synergy Drive is a major advancement in automotive technology," said Toyota Motor North America corporate communications manager Marjorie...
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