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PepsiCo to invest US$30mn in mango soda launch.
Internet Securities, September, 2003
MEXICO CITY, Sep 01, 2003 (El Economista - Empresas y Negocios/Corporate Mexico by Internet Securities, Inc. via COMTEX) -- PepsiCo released Mirinda Naramango soda over the weekend, and will spend US$30 million to promote the orange and mango-flavored soft drink, especially among consumers in the 8 to 12-year-old range. The launch investment will be spent on television and radio advertising, promotions at events, sampling, investigations and other marketing.
This age group was chosen based on its potential for expanding consumption of flavored soda. Last year, Mexicans in this age group consumed 43.5 liters of flavored (non-cola) soft drinks per capita, Pepsi reported. In that year, the Mexican market for these beverages totaled 779 million boxes, of which 165...
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