Industry leaders share their favorite titles.(Roofing Contractor Book Club)(David Harrison speaks about customer services in his book)
Roofing Contractor, January, 2009
[ILLUSTRATION OMITTED]
This Month: David Harrison Chief Marketing Officer GAF Materials Corporation
Book: How To Drive Your Competition Crazy by Guy Kawasaki (credited with spearheading the Apple Macintosh system).
Key insights from the book:
Step 1: Know thyself.
* How do you want your business to look different in 5 years?
* Define your product--how is it different than most competitors?
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