Honeywell Nylon to unveil new initiatives at Surfaces.(Carpet & Rugs)

National Floor Trends, February, 2004

Honeywell Nylon will announce a number of new business initiatives at Surfaces 2004. From new Anso nylon product-related enhancements to the development of new dealer- and mill-focused programs, Honeywell Nylon's new initiatives set the stage for an aggressive 2004 for the company.

Beginning with all 2004 residential introductions, there will be two new Anso nylon brand levels: Anso SmartChoice I nylon and Anso SmartChoice II nylon. These new brand levels represent the first two categories of Anso nylon's new "step up" selling system. Other new initiatives include the company's new Monet color-dye process and the new "ease-of-use" dealer programs and tools.

Anso nylon will exhibit at booth 1946. For details, circle 167 on the Reader Inquiry Card.

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