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DVDINSIDER: Columbia House to Offer Video Games to Its 11 Million Members
DVD News, June, 2003
DVD News 06-16-2003 DVD NEWS-16 June 2003-DVDINSIDER: Columbia House to Offer Video Games to Its 11 Million Members The Columbia House Company has signed a strategic consulting agreement with Majesco, one of the fastest growing publishers of interactive entertainment software. Together, the companies will market and sell video games to the 11 million members of the Columbia House DVD and Music Clubs.
The first phase of the new strategy launches on June 11 with an announcement of the offering targeting Columbia House's DVD membership base. "We're excited and our members should be excited," said Scott Flanders, chairman and CEO of Columbia House. "Our research shows that there is a significant demand for video games among our DVD and Music club...
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