Gift Planning and the Culture of Philanthropy

Officer, The, November, 2007 by Thralls, Richard

Resource Development

It is commonly perceived that a gift-planning program may detract from the resources available to meet today's needs. Because of this widespread misconception, it is important to understand the role that gift planning has in the overall resource development process.

A good way to understand this is to examine the usual sources of funds donors use to make certain types of gifts. For instance, donors would usually use annual disposable income to support an organization's annual givingprogram. For capital or physical improvement projects they might utilize savings or ...