Manufacturing Industry
Planning outside the box
Quality Progress, May, 2003 by Borawski, Paul E
With long-range plans becoming increasingly irrelevant in a rapidly changing world, strategic planners on the ASQ Board of Directors have started with a clean sheet and are adopting a "living strategy" approach. Gone is the black box exercise in which experts meet once a year to update strategy on a five-year planning horizon. In its place is a dynamic, living strategy that changes and grows as knowledge develops.
The new approach is characterized by two distinguishing features: storytelling and continuous stakeholder involvement in ongoing strategic dialogue.
"Storytelling is a key element in this new approach," says Ken Case, president-elect. "Storytelling conveys the heart and soul of what ASQ is becoming-in a way that no traditionally conceived strategic plan can...
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