Manufacturing Industry
Competing for Customers And Winning With Value
Quality Progress, March, 2007 by Farris, Dale
Competing for Customers And Winning With Value R. Eric Reidenbach and Reginald W. Goeke, ASQ Quality Press, 2006, 216 pp., $27 member, $45 list (book).
Reidenbach and Goeke have found that previously fashionable metrics of customer satisfaction prove to be poor predictors of business performance. In Competing for Customers and Winning With Value: Breakthrough Strategies for Market Dominance, customer value proves to be one of the best predictors of market share and customer loyalty available. This book helps businesses develop a system to harness value as a competitive weapon. The authors explain how to develop a competitive planning template that will enable an organization to actually harness its value creation and delivery systems by targeting where it makes money-selling...
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