Manufacturing Industry
Information Access Top Priority in Decision to Join, Study Says
Quality Progress, September, 2007 by Anonymous
ASSOCIATIONS
ASQ, along with 17 other associations, participated in a study to determine why members and nonmembers join or consider joining their organizations. The American Society of Association Executives headed up the project, called the "decision-to-join" study.
ASQ received responses from 756 of its members (25.2% response rate) and 498 nonmembers (14.9% response rate) who had purchased products or services from ASQ within two years prior to the study. Results were divided into what ASQ considers its five market areas: manufacturing, service, healthcare, education and international.
Access to the most up-to-date information in their fields was the No. 1 reason ASQ members in the manufacturing, service and international markets said they chose to join,...
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