Media Industry
Industry: Email Alert RSS FeedNat'l Geographic Society bullish on newsletters.
Newsletter on Newsletters, The, February, 2002
The National Geographic Society recently launched a print newsletter, National Geographic Bird Watcher, targeted to "the 63 million Americans who passionately search for and photograph birds."
The new publication (6x, $24/year) will feature "birding tips, conservation articles, maps, art, photographs, reviews of books and gear, and craft projects, such as how to build feeders and birdhouses."
The Society has also made a significant move to expand its online newsletter offerings by outsourcing its e-mail newsletters and much of its e-mail marketing to Topica Inc.
The Society, with one of the world's largest consumer direct mail databases--more than 40 million names--"wants to better differentiate its newsletter offerings and more precisely...
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