Lucrative partnerships boost two publishers' non-subscription revenue.

Newsletter on Newsletters, The, September, 2002

In this time of mailing list fatigue, economic doldrums, and competition from the internet, newsletter and specialized information publishers are looking more and more to finding new revenue from ancillary products and services. Two recent shining examples come from HCPro Corporation in Massachusetts and the Infocom Group in California.

Kaiser Permanente chooses HCPro as partner in training program

HCPro's online learning division, HCProfessor, has been selected to provide medical privacy compliance training to employees of America's largest not-for-profit health maintainance organization nationwide. HCProfessor will provide content for Kaiser Permanente to train all staff members for HIPAA (Health Insurance Portability and Accountability Act) privacy...

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