Media Industry
Industry: Email Alert RSS FeedAdobe sets new desktop publishing standard with InDesign 2.0. (Production).
Newsletter on Newsletters, The, January, 2003 by Parker, Roger C.
Newsletter publishing was never the same after the mid-'80s partnership of Adobe's Type 1 fonts and Aldus's groundbreaking PageMaker 2.0. Overnight, typesetting became an in-house activity.
The revolution continues with Adobe's recent introduction of InDesign 2.0 and Open Type fonts. This is important news since the visual presentation of ideas--and the ease with which attractive publications can be rapidly created--quickly translates into profits for newsletter publishers.
InDesign 2.0
InDesign 2.0 is not an "advanced" version of PageMaker. Rather, it's the result of a fresh, "from the ground up" approach to creating the perfect desktop publishing program. Adobe created an entirely separate research team, guided by extensive feedback from...
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