Marketing tool kit.(Who, what, where & when)(Brief article)

Newsletter on Newsletters, The, May, 2009

Copywriter, marketing consultant and prolific author Bob Bly reports:

"In recent years, the 10 most commonly requested items have been my:

1. Offline copywriting fee schedule

2. Online copywriting fee schedule

3. Standard client agreement

4. Copywriter's information kit

5. Lead-generating sales letter for my freelance copywriting services (generates a 10 percent response)

6. Kill fee schedule

7. Marketing communications audit

8. Copy manuscript format

9. Non-disclosure and confidentiality agreements

10. Sales lead tracking form. "Why are they asking for copies of these documents?

"So they can use my material as a model--or even copy it...

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