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Industry: Email Alert RSS FeedStudy Shows Media Coverage on Flu Influences Parents to Vaccinate Their Children.
AScribe Health News Service, February, 2006
Byline: Vanderbilt Medical Center
NASHVILLE, Tenn., Feb. 9 (AScribe Newswire) -- Media coverage about influenza and the importance of flu shots influenced parents to vaccinate their children against the influenza virus, according to a study done by researchers and information officers at Vanderbilt University Medical Center.
The study's findings, published in the February issue of the journal Pediatrics, looked at the 2003-2004 flu season and whether media attention affected pediatric flu vaccination rates nationwide.
Lead author Katherine Poehling, M.D., assistant professor of Pediatrics, was surprised to find how strong an effect media coverage really did have on parents, an impression shared by John Howser, media director, VUMC News and...
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