Business Services Industry
Rosy Blue, DTC and Pure Gold join forces to launch Omri in the UAE.
Middle East and North Africa Business Report, February, 2007
Feb. 12--In a bid to offer superior diamond jewellery, build customer confidence and familiarize them with these precious stones, Rosy Blue today announced its success in becoming a Business Initiative (BI) partner within the DTC's (Diamond Trading Company) business support program for Sightholders. Rosy Blue also revealed a retail partnership with Pure Gold Jewellers. The joint event also marked the launch of Omri, Rosy Blue's flagship brand in the GCC region. As per the agreement, Rosy Blue's Omri will be an official BI, supported by the DTC. Pure Gold will have the exclusive retail rights to the newly launched collection in the UAE. Meaning 'my life' in Arabic, Omri symbolizes the progression in love and the journey a couple makes together in their lifetime....
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