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Messaging services over TV : the killer app ?(Comverse Technology research data)(Brief Article)

TV Meets the Web, January, 2002

TV MEETS THE WEB-(C)2002 Van Dusseldorp & Partners - http://www.vandusseldorp.com/

Comverse, a unit of Comverse Technology, announced the results of research carried out to assess the UK market demand for messaging services over TV.

The research revealed a strong interest among digital TV(DTV)subscribers to send and receive messages such as voicemail, short messages (SMS), email and instant messaging on their TV sets.

Conducted by Continental Research, the findings indicate a large potential for TVUM (unified messaging over TV).

Four Hundred households were included in the study, among whom 17 per cent are currently using email over TV, and more than 30 per cent questioned would want voicemail over TV, and would pay on...

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