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Playboy.nl and .be to launch as part of 20th anniversary celebrations.(Playboy.com and Sanoma Uitgevers contract details )(Brief Article)

TV Meets the Web, October, 2002

TV MEETS THE WEB-(C)2002 Van Dusseldorp & Partners - http://www.vandusseldorp.com/

Sanoma Uitgevers, a publisher of consumer magazines and internet sites in the Netherlands, and Playboy.com, a subsidiary of Playboy Enterprises, have announced that they have signed an agreement to launch a Dutch version of Playboy online, Playboy.nl.

The deal marks the fourth international licence for a commercial Playboy web site awarded by Playboy.com, with other countries including Germany, Korea, and most recently, Taiwan.

Playboy.nl will focus on the entertainment and lifestyle interests of young men. The site will have a local editorial staff who will create original Playboy-style content, as well as make use of content from the...

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