NDS and MTV team for iTV services.(Brief Article)

TV Meets the Web, December, 2002

TV MEETS THE WEB-(C)2002 Van Dusseldorp & Partners - http://www.vandusseldorp.com/

NDS Group, a News Corporation company and provider of technology solutions for digital pay-TV, has announced the launch of a 24-hour iTV service on MTV UK powered by NDS Value@TV technology.

Launching on Sky digital on Monday 16th December, the core iTV service will allow viewers to enhance their TV viewing experience on MTV. The interactive service available is made up of three areas; 'Feed', 'Blag' and 'Bitch', with each area's content synchronised with the programme live on air. There is also the option to "splatter" where viewers can express their opinion graphically on the screen.

Rahul Chakkara, Director Interactive TV, NDS Europe commented: "For this...

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