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Industry: Email Alert RSS FeedHonda break new ground with iTV advert.(interactive TV campaign on Sky)(Brief Article)
TV Meets the Web, April, 2003
TV MEETS THE WEB-(C)2003 Van Dusseldorp & Partners - http://www.vandusseldorp.com/
Honda has commissioned what it claims will be the first ever 120 second commercial running within a dedicated advertiser location (DAL) when its interactive TV (iTV) campaign goes live on Sky later this month.
The 2 minute advert, showcasing the re-launch of the Honda Accord, has taken 5 months to plan and make and has already been aired in its entirety 'above the line' during the Brazilian Grand Prix, taking up the whole of a commercial break. It is also being run in 30 second and 1 minute versions, where viewers are invited to 'press the red button' to enter the DAL where the full 2 minute advert runs in a loop.
Within the DAL, viewers are only prompted to...
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