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Soft-Letter is a leading source of business insights and hard data for software developers and publishers. Soft-Letter includes the latest industry news, information about marketing and distribution tactics, company operations, and pricing models
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Most Recent Articles from Soft-Letter 
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WEB SUPPORT: A CUSTOMER-CENTRIC VIEW.
"Jupiter Media Metrix reports that [despite the current economic downturn] 74% of businesses will spend more money on customer relationship...
07/31/01 · More from publication -
SIDEBAR:.
The Ten Best Web Support Sites of 2001 OPEN DIVISION Cognos support.cognos.com/support Dell premiersupport.dell.com Hewlett-Packard ...
07/31/01 · More from publication -
DATA POINTS: TECH SUPPORT TURNOVER.
[CHART OMITTED] Tech support departments are famous for burnout and constant employee churn, which adds substantially to the cost of...
07/15/01 · More from publication -
HOW TO LIVE WITH MICROSOFT.
There's an old parable about a scorpion who hitches a ride across a river on the back of a frog, and then stings the frog in mid-river. "Why?"...
07/15/01 · More from publication -
HOW TO HOST AN INFLUENCER DINNER.
"One of the simplest and most powerful ways to build a company's reputation," says publicist Shel Israel, "is to host occasional dinner meetings...
07/15/01 · More from publication -
CHECKLIST: OEM PARTNERSHIP AGREEMENTS.
Earlier this year, SPSS set up a new "enabling technologies" division to offer statistical and analytical solutions to large OEM partners like...
07/15/01 · More from publication
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