Technology Industry
Industry: Email Alert RSS FeedMarket trends: a mixed message. (Software Publishers Association releases sales figures for first three quarters of 1992)
Soft-Letter, November, 1992
The Software Publishers Association just released its latest quarterly survey of North American applications sales and--no surprise--the numbers are as upbeat as ever. According to the SPA, total domestic software sales grew 11.6% over the third quarter of 1991, international sales were up 27.4%, and the Windows market showed a hefty 91% jump over last year's third quarter revenues.
But when we drill down a level or two, the SPA's numbers show that the rising tide isn't lifting all the boats. Drawing on SPA data, we put together a chart that summarizes revenue and growth data for the first nine months of 1992, grouped by market segment and platform. (One caveat: Although the SPA collects some of the industry's most reliable publisher-level sales data, the...
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