Technology Industry
Industry: Email Alert RSS FeedData points: OS/2 in the retail channel. (IBM's OS/2 Warp sales campaign yields poor results)
Soft-Letter, June, 1995
IBM's year-long effort to sell OS/2 Warp as a consumer operating system has fizzled like a wet firecracker, judging from the latest channel statistics from PC Data, a research firm that tracks sales across 19 major retail chains. In April, PC Data found only 22 active OS/2 SKUs, nine of which IBM published. Moreover, Warp itself continues to be virtually the only significant product in the OS/2 retail market, with a hefty 89% of the $835,497 in total OS/2-related sales that PC Data reported for April.
Among the nine third-party companies that have any presence in PC Data's sample (which represents about 45% of U.S. retail volume), Lotus currently generates almost half of all OS/2 revenue, primarily from SmartSuite. The runner-up (with 14% of the market) is Advanced...
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