Nonprofits Industry
Poll Tax.(3Com's global polling a glorified focus group)
Non-profit Times, The, January, 2001 by Sellers, Ron
Data may not mean anything
The headline in the local paper read 3Com Out to Poll World on Everything. The story heralded plans for a huge "survey" of people worldwide, sponsored by 3Com. The project will allow participants to "see how their answers compare with those of people around the world," according to the Associated Press.
The only problem with this study is that, as the article casually mentioned in the very last paragraph, "the poll will not be statistically valid."
What this really means is that this study is actually representative of nothing and nobody. It's a huge, glorified focus group, where we hear a lot of opinions with no way to quantify any of them in a way that represents the world's population accurately. But when the...
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