Nonprofits Industry
Regional giving differences: counting method will dictate how you stack up against benchmarks.(Fundraising)
Non-profit Times, The, June, 2006 by Tempel, Eugene R.
An Ohioan, a New Englander and a Texan are donors to nonprofit organizations. Who gives the most money? For what causes?
Although it sounds like an introduction to a punch line, it's a serious question for many nonprofits trying to tailor fundraising for maximum effectiveness. It is likely that based simply upon individual and community characteristics, someone in rural Idaho might give differently than a resident of an urban center such as Boston. But how do non profits know where and how people from different regions give?
It's easy to get lost in the multiple reports and varying numbers on regional giving available today. And, busy nonprofit professionals have little time to decipher them. Compounding that is the fact that some reports are based on...
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