Nonprofits Industry
Modeling attrition: donor in-flow and outflow.(Daric Brummett at the Blackbaud users conference)
Non-profit Times, The, December, 2006 by Nobles, Maria E.
The development world is perpetually focused on donor acquisition--testing, modeling, analyzing, picking it all apart, if you will. Surprisingly, though, there is relatively little modeling work in the area of donor attrition, despite the fact that for most charities there's a whopping 33- to 37-percent drop off in donors each year.
In his session, Attrition Modeling: Slowing the Leak in the "Leaky Bucket," at the recent Blackbaud users conference in Charleston, S.C., Daric Brummett, manager, business analysis and performance reporting, University of California, Los Angeles, discussed a statistical analysis technique called "logistic regression," which, according to Brummett, is useful in predicting which donors are most likely to drop off.
Brummett...
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