Business Services Industry

NUMBERS Game

CA Magazine, May, 2005 by Brearton, Steve

Flying high

For many frequent business travellers the only joy in flying is collecting frequent flyer rewards.

52,000 Figure in dollars Revenue Canada assessed as a taxable benefit for an executive who received free flights through employer-paid frequent flyer points in 1989 and 1990.

2,500 Estimated number of Canadian "millionairs," those with a million or more air-loyalty points, in 1999.

1984 Year Air Canada and CP Air, the predecessor to Canadian, initiated their frequent flyer programs. American Airlines launched the first plan in 1981.

75 Percentage of business travellers, according to an International Airline Passengers Association survey, who choose flights based on the airline with which they have frequent flyer plans.

27 Number of months...

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