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Marketing Magazine (Auckland)
Known as NZ Marketing Magazine, Its articles focus on the marketing and advertising industry and marketing trends.
Marketing Magazine (Auckland)
Most Recent Articles from Marketing Magazine (Auckland) 
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MICROMAN : Who Needs Marketing?
Microman was at the Sydney Easter Show last month. Not that Microman is a big Easter Show man, but when youre in Sydney over Easter, curiosity...
05/01/09 by Rob Davis · More from publication -
WEASEL : Aucklands Big Brother
"Hi Julie. Hi Weasel. Whats up? Ive got this great idea for a reality TV series. Im already up to my elbows with reality show concepts. Whats...
05/01/09 · More from publication -
NEWSPAPERS : The Sky Is Falling. Or Is It? ; With news content moving online, and advertising revenues declining, some are predicting the end of newspapers as we know them.
Early in April, The New York Times Company threatened to close one of its major news titles, The Boston Globe, after announcing that the Globe is...
05/01/09 by Graham Medcalf · More from publication -
SUSTAINABILITY : Zeroing In On Carbon ; With marketers seeing the benefits of being seen to be caring for the environment, there have been a number of misleading and deceptive claims. By Kathryn Hailes
Its not just consumers who are concerned about being misled by false and deceptive claims " commonly referred to as greenwash. The Commerce...
05/01/09 by Kathryn Hailes · More from publication -
IN-STORE : Making It To The Finishing Line ; With the recession and the growth in house brands, there is a growing trend for advertising agencies and media buyers to focus more on in-store. By Patricia Moore
Attention all marketers; consumers are no longer spending with reckless abandon. Theyre coping with a recession, and established shopping habits...
05/01/09 by Patricia Moore · More from publication -
ADVERTISING : Winning Advertising ; What is a winning advertising campaign? NZ Marketing Magazine editor Graham Medcalf invited ad agencies to show their wares.
I sell products, not advertising, pronounced Don Draper during the season two finale of Mad Men, the groundbreaking series about advertising in the...
05/01/09 · More from publication
Marketing Magazine (Auckland): Issues from 2009
Marketing Magazine (Auckland): Issues from 2008
Marketing Magazine (Auckland): Issues from 2007
Marketing Magazine (Auckland): Issues from 2006
Marketing Magazine (Auckland): Issues from 2005
Marketing Magazine (Auckland): Issues from 2004
Marketing Magazine (Auckland): Issues from 2003
Most Recent Business Articles
- Multiple criteria evaluation and optimization of transportation systems
- Multi-criteria analysis procedure for sustainable mobility evaluation in urban areas
- A two-leveled multi-objective symbiotic evolutionary algorithm for the hub and spoke location problem
- Multi-criteria analysis for evaluating the impacts of intelligent speed adaptation
- The development of Taiwan arterial traffic-adaptive signal control system and its field test: a Taiwan experience
Most Recent Business Publications
Most Popular Business Articles
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