BOOKMARK

Marketing Magazine (Auckland),  August, 2004  

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Urban Tribes: Are Friends The New Family?By Ethan Watters, Bloomsbury Publishing, 2003Reviewed by Simon Young, md of Simon- YoungWriters It says something about the times in which we live that this book's subtitle is a question. This is not a book that purports to give solid answers; instead, it gives the author's best efforts to find out his own answers.Not exactly a marketing book, "Urban Tribes" is an entertaining sociological study (if there is such a thing).

But Watters' tribes are a marketer's paradise: young people with more disposable income and, just as significantly, more ...

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