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MARKETING MAGAZINE MARKETING AWARDS; The Art Of Seduction Getting into bed with your customers the Interion way. By Graham Medcalf.
Marketing Magazine (Auckland), October, 2004 by Graham Medcalf
Listen to your customers. How many times have marketers paid lip service to that refrain? The marketing team at Carter Holt Harvey business Interion has proved once again the value of this maxim and deserve recognition for their entry into this year's Marketing Magazine Marketing Awards. Influencing notoriously difficult architects and designers, particularly in matters of fashion and style, is an exceptionally arduous task.
This was the challenge facing then new product development manager Jesse Staines, product manager Sandra Lee and manager sales and marketing Nicky Duggan when trying to add freshness and desirability to a good quality but behind- the-times range of melamine bathroom and kitchen finishes. In the fashion market of interiors it is vital to offer colours...
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