Business Services Industry
BOOKMARK
Marketing Magazine (Auckland), February, 2005
Cutting Edge Advertising II: How To Create The World's Best Print For Brands In the 21st CenturyJim Aitchison, Prentice Hall, 2004 Reviewed by Graham MedcalfIn this age of screen staring there is a danger that the written word becomes if not redundant then second choice and thereby second rate. Young copywriters and advertising executives are obsessed with seeing television as the primary medium and print advertising as a one-dimensional interpretation of the tv commercial or the place to put the small print, the dealer listing and the boring retail stuff.
It is refreshing, therefore, to read this excellent reminder of what good print advertising has been and should be. "Cutting Edge Advertising" is one of the better interpretations of the art of writing great ads. Jim...
Most Recent Business Articles
- Multiple criteria evaluation and optimization of transportation systems
- Multi-criteria analysis procedure for sustainable mobility evaluation in urban areas
- A two-leveled multi-objective symbiotic evolutionary algorithm for the hub and spoke location problem
- Multi-criteria analysis for evaluating the impacts of intelligent speed adaptation
- The development of Taiwan arterial traffic-adaptive signal control system and its field test: a Taiwan experience
Most Recent Business Publications
Most Popular Business Articles
- 7 tips for effective listening: productive listening does not occur naturally. It requires hard work and practice - Back To Basics - effective listening is a crucial skill for internal auditors
- FAS 109: a primer for non-accountants - Financial Accounting Standards Board's "Statement 109: Accounting for Income Taxes"
- Design a commission plan that drives sales - Sales Commissions
- Too Young to Rent a Car? - 25-years-old the minimum age for car renting - Brief Article
- LIFO vs. FIFO: a return to the basics
