Business Services Industry

LEADING EDGE ; Master blaster

Marketing Magazine (Auckland), May, 2006

Credit card company MasterCard has become the first sponsor of podcasts in New Zealand. MasterCard will now place podmercials on all podcasts available for free download at www.thevoicebooth.com. The Voice Booth, a Christchurch-based audio production company, has been producing podcasts since August of last year and now has hundreds of podcasts and other audio clips at its site. All are free to download.

The podcasts include movie reviews, a roundup of music, a regular variety show and The Good Doctor, featuring Queenstown physician, Milne Simpson talking about medical matters in New Zealand.

The Voice Booth already has New Zealand music available for download from its website and in May recorded the first of four live gigs as a part of NZ Music Month.

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