HUMAN RESOURCES : Employment Branding

Marketing Magazine (Auckland), June, 2007 by Sara Clarke

So, finance has finally approved your budget, the sales team are out selling and, aside from some ongoing recruitment issues, at last you have some breathing space to focus on what you do best - marketing. As if you don't have enough on your plate, now the HR manager calls wanting your input to an employment branding project. Don't you have more important things to do?

Well, perhaps this is a smarter investment of your time than you think. New Zealand marketing managers have long been feeling the pinch when finding talent for their team. The tight labour market shows little sign of easing and a strong customer brand alone is often not enough to entice the rising marketing stars to jump aboard.

Reckitt Benckiser - a world leader in household cleaning, health and personal...

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