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Marketing Magazine (Auckland)
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Articles in July, 2007 issue of Marketing Magazine (Auckland)
- LEADING EDGE : Rebirth
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COVER STORY : All Hands On Deck While Emirates Team New Zealand fights to bring the America's Cup back to New Zealand, Kiwis have been promoting New Zealand's creative, technology and business acumen. By Rachel Helyer Donaldson.
by Rachel Helyer Donaldson - EVENTS
- LEADING EDGE : Tatau
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MARKETPLACE : Bridging The Gap Somewhere between the pointy-headed web developers and the eyes-wide- shut attitude of some conventional agencies, Tango Communications has carved itself an enviable niche in the digital space.
by Boyd Wason - EVENTS
- LEADING EDGE : Shape-Up
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MARKETING LAW : Risk & Reward
by Simpson Grierson's sales and marketing law team - THE WEASEL : Labour Pains
- LEADING EDGE : Better Presentations
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CREATIVITY IN ADVERTISING : Demanding The Impossible In a rapidly changing media world, the demands on creative talent to be even more creative pose increasing challenges for advertising agencies. Graham Medcalf gets the inside story from some of New Zeal
by Graham Medcalf - EVENTS
- CONTENTS : JULY 2007
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ONLINE MARKETING : Complaining Works
by Simon Young -
MICROMAN : Discovering 'New Marketing'
by Rob Davis - LEADING EDGE : Ah-ashish!
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FITZ & STARTS : New Miracle Bongo
by Michael Fitzpatrick - EVENTS
- LEADING EDGE : Sub Text
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SPECIAL REPORT - PROMOTIONAL PRODUCTS : Profitable Playthings Despite the ubiquitous nature of promotional products there is still a degree of ignorance in the marketplace. Simon Young discovers that there is no substitute for experience and professional
by Simon Young - EVENTS
- LEADING EDGE : Budget Websites
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NIELSEN'S NET : Siteseeing
by Tony Boyte - Stop Press
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ONE CONSUMER'S OPINION : Just Imagine yourfirmsucks.co.nz
by Tom Agee -
MARKETING COMMUNITY : By Association Marketers have a number of industry bodies working tirelessly on their behalf. Here, for the benefit of NZ Marketing Magazine readers, are details of what some of the more important associations do for you.
by Graham Medcalf -
EDITOR'S LETTER : The Long Game
by Graham Medcalf -
MARKET BRIEF : Bloody Awards!
by Keith Norris -
SPECIAL REPORT - PRINTING & PACKAGING : Reward or Punishment New technology is forcing printing and packaging companies to invest or lose their competitive edge. Simon Young uncovers the highs and lows of a fast-changing industry.
by Simon Young
- 5 Rules for Immediate Annuities
- Death in the Family: 12 Things to Do Now
- Dumbest Things You Do With Your Money
- 6 Online Networking Mistakes to Avoid
- 401(k) Mistakes to Avoid
- 5 Economic Scenarios to Keep You Up at Night
- The Real ‘Best Places to Retire’
- Best Credit Cards for You
- 12 Tough Questions to Ask Your Parents
- The Real ‘Best Colleges’
- Home Buyer Tax Credit: How to Cash In
- Why You Shouldn't Bash Cash
- 8 Phony 'Bargains' and Better Alternatives
- Danger: 3 Debit Card Scams to Avoid
- 6 Myths About Gas Mileage
- 29 Fees We Hate Most
- Quick and Easy Ways to Boost Returns
- Best Stocks to Buy Now
- Lower Your Taxes: 10 Moves to Make Now
- New Jobs: 8 Lessons from Real-Life Career Switchers
- The New Job Market: Who Wins and Who Loses?
- Health Care Reform's Public Option: Everything You Need to Know
- Volunteer Work When Unemployed: Should You Work for Free?
- Whose Recovery Is This?
- Long-Term-Care Insurance: 4 Biggest Risks to Avoid
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