Marketing Magazine (Auckland)

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Articles in August, 2007 issue of Marketing Magazine (Auckland)

• LEADING EDGE : The Essence of Cool
• NZ MARKETING MAGAZINE MARKETING AWARDS : Character and Capability This year's M&C Saatchi Rookie Marketer of the Year is an ambitious young man with an ability to think at a strategic level, demonstrating a clear understanding of the responsibilit
  by Graham Medcalf
• WEASEL : Hot Air
• LEADING EDGE : Picture Show
• NZ MARKETING MAGAZINE MARKETING AWARDS : Show Me The Money Jude Mannion has been responsible for turning social responsibility into a marketing benefit. Her professional approach has transformed the area of corporate funding for the not-for-profit sector.
  by Graham Medcalf
• CUSTOMER CARE : Who Cares? We live in a world in which customers are outraged and managers are delusional. Ashley Campbell discovers that marketers do not necessarily understand the concept of the brand as a promise.
  by Ashley Campbell
• EDITOR'S LETTER : Pretension
  by GRAHAM MEDCALF
• BRANDING : Virgin Territory
  by Mike Hodge
• NZ MARKETING MAGAZINE MARKETING AWARDS : Vintage Selection The 2007 inductee into the ICONZ/NZ Marketing Magazine New Zealand Marketing Hall of Fame is Des Brennan.
  by Graham Medcalf
• ONE CONSUMER'S OPINION : Making It Easier
  by Tom Agee
• NZ MARKETING MAGAZINE MARKETING AWARDS : Learning to Smile The Ministry of Health's National Depression Initiative has improved the lives of New Zealanders and reduced the social and economic burden created by depression.
  by Graham Medcalf
• STOP PRESS
• HERBST & SPICES : The Culture Of Now
  by Pauline Herbst
• NZ MARKETING MAGAZINE MARKETING AWARDS : Your Significant Other Bank A unique, competitive product offering and a smart marketing campaign has allowed New Zealand's newest bank to position itself as different from traditional banks, carving out an impress
  by Graham Medcalf
• LEADING EDGE : Shake-up
• NZ MARKETING MAGAZINE MARKETING AWARDS : The Promised Land Finding good customers and holding on to them may sound easy, but as this year's supreme award winner shows, it takes long-term commitment, focus and fairness to get to number one.
  by Graham Medcalf
• DIGITAL MEDIA : The New Mainstream As marketers wise-up to the possibilities of online, advertising dollars may start to flow more freely.
  by Simon Young
• LETTER TO THE EDITOR : Sweet
• NZ MARKETING MAGAZINE MARKETING AWARDS : Going For Gold Cadbury has dramatically rejuvenated an iconic Kiwi brand with its most successful launch in decades.
  by Graham Medcalf
• MICROMAN : Do Brand Virgins Really Exist?
  by Rob Davis
• LEADING EDGE : PR Stars
• NZ MARKETING MAGAZINE MARKETING AWARDS : Tough Competition
  by Graham Medcalf
• NZ MARKETING MAGAZINE MARKETING AWARDS : Finger Lickin Good KFC New Zealand has faced up to the challege of transforming an iconic but mature brand in the new era of healthy eating.
  by Graham Medcalf
• EVENTS
• MARKET BRIEF : Keeping Up
  by Fiona Morris
• NZ MARKETING MAGAZINE MARKETING AWARDS : Slaying the Beast Delivering the dual functionality of a marketing and stock system that is inexpensive, simple to use, and easily understood by IT- illiterate users is a challenge that this communications company
  by Graham Medcalf
• CONTENTS : AUGUST 2007
• ONLINE COLUMN : Special Features
  by Simon Young
• NZ MARKETING MAGAZINE MARKETING AWARDS : Who Are You? Three entrepreneurs, engaging with a number of corporates that have endorsed the research, are looking to crack the code of Generation C.
  by Graham Medcalf