Business Services Industry
LEADING EDGE : The Essence of Cool
Marketing Magazine (Auckland), August, 2007
With final exams over, as fellow students took to the beach, AUT University business graduate, Robert Bruce, locked himself away. He drafted a business plan and used what little money he had for company registration, trade mark, GST and incorporation. A little over one year later his promotional modelling agency, SublimeNZ, boasts a client list that includes Vodafone, Air New Zealand, DB Breweries and Porsche NZ.
It pairs brands with bright young things from Bruce's database of more than 400 models to mix and mingle with current and potential customers. According to Bruce, It takes hours of recruiting to find one superstar. It's not bimbos, but dynamic brand ambassadors who can interact with everyone from kids wanting signatures to CEOs. Bruce says his single most valuable...
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