Business Services Industry
LEADING EDGE : Loyalty & Commitment
Marketing Magazine (Auckland), December, 2007
Synovate, the market research arm of publicly listed company Aegis Group, has acquired Research Solutions, the full-service Auckland-based market research company. Research Solutions, one of New Zealand's largest independent full-service research agencies, is well known to New Zealand marketers. It opened its doors in 1992, and on the back of some exceptional research work conducted under the watchful eye of founder and research director Debra Hall, has grown to a company of 45 full-time staff, complemented by a nationwide field force of more than 200 interviewers.
The Synovate network provides clients with a comprehensive suite of research solutions, employing over 5700 staff in 115 cities across 51 countries. Synovate is already number one in retail tracking in New Zealand...
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