Business Services Industry
NIELSEN'S NET : Online Shopping Boom
Marketing Magazine (Auckland), February, 2008 by Tony Boyte
The Nielsen Online Retail Monitor has provided us with some very valuable insights into the online Christmas shopping habits of New Zealanders.
The results from the November edition show that 49 percent of active internet users aged 18+, within New Zealand, anticipated making an online Christmas purchase for 2007. This means that a total of 1.02 million adult New Zealanders said they would make a Christmas-related purchase online for the last holiday season.
And with a predicted Christmas spend in the online channel averaging at $430 per online shopper, total online spend would have exceeded ...
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