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Marketing Magazine (Auckland)

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Articles in April, 2008 issue of Marketing Magazine (Auckland)

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  • Your Work How to Win at Office Politics

    How to Win at Office Politics

    Like it or not, every workplace is a political environment. But operating effectively within it doesn’t have to mean sucking up, lying, or slinging dirt. In its purest form, office politics is simply about getting from here to there: securing a promotion, seeing an idea come to fruition, or gaining support to make an organizational change. Playing the game well is about defending your position, earning respect, exchanging favors, and keeping your sanity amid the chaos. To get started, you need to know what you really want from work, then orient your political moves toward those goals. It all starts with strong relationships and helping others; those people in return make up the support system that helps you realize your goals. Here’s how it’s done.

  • Your Industry Don't Waste Your Money on JWT's "Predictions" for 2010

    Don't Waste Your Money on JWT's "Predictions" for 2010

    Two things are guaranteed at the end of every year: Santa Claus will come down your chimney and JWT’s chief trendspotter, Ann Mack, will release a ridiculous list of “trends” she predicts will be important in the coming year. BNET noted a year ago that Mack’s modus operandi consists of two things: assuming that something which [...]

  • Your Money Dumbest Things You Do With Your Money

    Dumbest Things You Do With Your Money

    Even smart people make financial moves that are downright illogical. Emotions and superstitions have a sneaky way of keeping you from rational financial decisions. But dumb choices can have serious, real-world consequences. Here are some of the biggest blunders we all make, plus tips from the experts on how to keep cool.