The LG Juggernaut It's already by far the biggest consumer electronics player in India. But the Korean giant is talking of $10 billion in revenues by 2010. Can it do it?

Business Today, November, 2005 by Archna Shukla

The Korean consumer electronics giant that has been creating ripples across the world in the past few years is Samsung. According to Interbrand, a global brand consultancy, Samsung's brand value shot up an astounding 186 per cent in the past five years to $14.9 billion (Rs 65,560 crore) in 2004. Samsung ranked 20th, well ahead of the venerable Japanese giant Sony (ranked at 28th) in Interbrand's top 100 global brand ranking for 2005. Samsung's compatriot and the main rival globally, LG, was at a distant 97th position, its brand being valued at a measly $2.6 billion (Rs 11,440 crore). Not only that, Samsung's global sales at $56 billion (Rs 2,46,400 crore) were also 47 per cent higher than LG's $38 billion (Rs 1,67,200 crore).

That's the global story. Zoom into the Indian...

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