Is There A Deal In The Making At Sony? It has no shows in the top 50, no news-to-movies bouquet like its rivals, or even a long-term strategy for distribution. So what is Sony Entertainment Television waiting for?
Business Today, December, 2005 by Archna Shukla
Even by the entertainment industry standards, Sony Entertainment Television's (SET) 10th anniversary bash on October 22 in Mumbai was a spectacle to watch. Stars from its popular shows such as Jassi Jaissi Koi Nahin, Yeh Meri Life Hai and CID walked the ramp, contestants from its reality shows Indian Idol and Fame Gurukul belted out numbers, as did Canadian-born, UK-based rapper Raghav, who was flown in especially for the occasion. Kunal Dasgupta, SET's CEO, was of course happy at his television company completing 10 years in India, but he was possibly happier for the chief guest he had managed to rope in-Sony Corporation's worldwide CEO of six months, Sir Howard Stringer. The significance of his visit wasn't lost on anyone. Not only was Stringer the first Sony CEO to visit India in...
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