The Moto-Race Gets Hotter Hero Honda is still in front by a long way, but Bajaj Auto is gaining ground, slowly but surely.
Business Today, June, 2006 by Kushan Mitra
Sales of seven million vehicles in 2005-06, six lakh in April 2006- it is not a bad time to be a two-wheeler manufacturer in India. But it is an even better time to be one of the top two manufacturers, the Pawan Munjal led Hero Honda Motors Limited (HHML) and the Rajiv Bajaj led Bajaj Auto Limited (BAL). The two control close to 80 per cent of the motorcycle market. But you can't expect them to be content with their respective positions, what with bal determined to wrest back the # 1 slot it lost to HHML back in the late nineties, and HHML resolute about clinging on to the numero uno crown.
HHML today is way ahead with a market share of just under 50 per cent for 2005-06. But that's 1.8 percentage points lower than what it was the previous year. Bajaj on the other hand has...
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