The Greater Goal A collection of Sumantra Ghoshal's finest work reinforces the relevance of his contrarian views.
Business Today, July, 2006 by R. Sridharan
SUMANTRA GHOSHAL ON MANAGEMENT
A Force For Good
Edited By Julian Birkinshaw and Gita Piramal
FT Prentice Hall
Pp: 378
Price: Rs 550
Sumantra Ghoshal wasn't your typical management 'guru'. He didn't believe in hype, clever buzzwords or becoming a management star himself. (The fact that he did end up becoming one is another matter.) Unfashionably, the London Business School professor of strategic and international management, who died much ahead of his time in March 2004, focussed on issues that no one in the heady decade (the 90s) of globalisation seemed to be bothered about. At a time when most of his peers were busy coaxing managers to first globalise and then worry about its consequences, Ghoshal, who left the Indian shores in the early 80s, was...
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