IIM-A: The Brand Is It What makes Indian Institute of Management Ahmedabad the country's best B-school year after unrelenting year? How about brand image?

So, what makes Indian Institute of Management Ahmedabad the best B- school in India? Is it the case study method of instruction, the faculty, the placements, the alumni network, or simply the heritage of the place? Or it is merely an issue of perception, of IIM-A being the biggest B-school brand in the country? Prakash Apte, Director of IIM-B (Bangalore), contends that it is the latter.

"We also employ the case study method. Our faculty is as committed and renowned. Our placements were, in fact, better than IIM-A's this time (the best overseas salary in 2006, $193,000, Rs 88.78 lakh, went ...

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